Subscription boxes have exploded in popularity both amongst consumers and business owners. From food and drinks to gadgets and even dog toys, there’s a subscription box out there for everyone.
Once you’ve decided on the best niche and products for your own subscription box service, the next step is to gain some recognition for your brand. In this article, we’ll go over 3 useful marketing ideas that will help you get your subscription box in front of your next customer.
Reach Out To Influencers
Working with influencers is a powerful way to get the word out about your subscription box. Influencers have the unique ability to give authority to your brand. This gives consumers more reasons to trust and choose your business. Whether you’re seasoned or just starting out, this strategy can be scaled to almost any budget. When developing an influencer strategy, there are two important factors to consider: niche and consistency.
When choosing influencers to promote your business you want to avoid choosing someone solely based on their follower count. This can quickly lead to a high investment with little to no pay-off.
It’s important that the influencers you work with are aligned with the products you offer. Beauty brands reach out to beauty influencers, tech companies reach out to tech influencers and so on. The influencers you choose to reach out to should not only be social-media savvy but relate to your business in some way. Influencers are useful because they offer your business a level of authenticity that can’t be matched by a typical ad.
The second consideration is consistency. In the world of social media, consistency is key. Audiences look to influencers who provide reliable, unbiased and consistent content. Nothing is worse than investing in an influencer whose followers have lost interest. Much like any marketing strategy, it’s important to dig a little deeper for the best return on your investment. Finding influencers that are both consistent and on-brand for your subscription box is the key to a successful influencer marketing campaign.
Pay for Traffic
Paid traffic can seem intimidating if you’re a small or beginning business. However, you shouldn’t let the hype mislead you, as this method is appropriate for businesses of all sizes. Paid traffic is actually an umbrella term for a number of marketing methods that allow you to pay for ‘clicks’ or visits to your website.
These methods include Facebook ads, Google AdWords, website banners and pretty much any digital ad that can be purchased. No matter which method you choose to promote your business, there are a few things you should keep in mind to get the most out of your budget.
The first is targeting. One of the great things about paid traffic is that it allows you to get your message in front of a very specific audience. Optimization is especially useful for small businesses and tight budgets. Once you’ve developed a good understanding of your potential customers, you can use that information to optimize your ads to reach the right audience.
Once you’ve established the personas your business should be targeting the next step is to develop the types of messages that they want to see. Your potential customers come into contact with tons of ads on a daily basis. To ensure yours gets their attention, it’s important to create ads that speak their language. Creating custom, consumer-centric messages will help take your Ads to the next level.
Create a Referral Program
This last method helps you put good use to the customers you already have. Developing a referral program for your subscription box service is an easy way to motivate your current customers to spread the word about your business. Customers rely on the opinions of their friends and loved ones when making buying decisions. Referral programs are the perfect way to tap into that habit.
There are many types of referral programs. They can be run through your website, email, or social media. Though they differ slightly, they all boil down to one basic concept. Customers receive an incentive (this could be a free item or a discount) for referring your business to someone they know. It’s a win-win for everyone involved. Referral programs allow you to promote your business with little to no cost to you.
Subscription model businesses offer many benefits to both owners and consumers. With everything it takes to run your business, from product selection to order fulfillment, it’s important that all your hard work pays off. With the help of these 3 marketing ideas, you’ll be filling your recurring subscriptions in no time.