Fulfillment and Logistics Insights
All of our best tips and expert knowledge to help you run your business,
and keep your customers happy.
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The Hidden Costs of Poor Fulfillment (and How to Fix Them)
Poor fulfillment doesn’t just create “shipping issues.” It quietly drains margin, increases customer churn, spikes support tickets, and makes paid media less efficient because you’re spending to acquire customers who won’t stick around. If you’ve ever dealt with late orders, wrong items, damaged shipments, oversold SKUs, or return chaos, you’ve already paid these hidden costs,…
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Getting the Best Return on Ad Spending for Crowdfunding Campaigns
Crowdfunding succeeds when a good campaign attracts attention. The greater the number of patrons on board right at the beginning, the better the odds that the campaign will be fully funded by the end. (Raising even as little as 5% of the goal at the beginning increases the success rate to 80%.) One good way…
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What Crowdfunders Need to Know about Public Relations
The success of your crowdfunding campaign depends on attracting enough backers to meet your goals. An effective way to draw people to your project is through a well-planned public relations campaign. If you have a large budget you can hire a PR professional, but entrepreneurs who need to generate publicity on their own can use…
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5 Tips for Promoting Your Crowdfunding Campaign
1. Be Strategic and Targeted Start marketing for your campaign at least 4 months before you launch. Be strategic about who you contact. Determine the audience for your campaign and identify which blogs they visit and what interests they have. Determine the audience for your campaign and identify which blogs they visit and what interests…
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How to Set Up Your Crowdfunding Rewards to Entice People to Back You
Let’s face it, your Crowdfunding campaign would be nothing if not for the crowd. Your idea would still be brilliant, but to blow life into it, you need to please the backers. The value of crowdfunding campaigns has brought us films, books, games and products that would never have seen the light if it wasn’t…
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Four Tips for Setting Attainable Crowdfunding Goals
Crowdfunding platforms offer entrepreneurs the chance to raise large amounts of money through creative and engaging campaigns, but the disappointing truth is that most campaigns fail to reach their goal. Kickstarter has only a 36% success rate, and Indiegogo’s rate is around 9%. The good news is that there are simple strategies you can use…
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6 Ways to Crush Your Crowdfunding Campaign
Pick your crowdfunding platform Before kickstarting a campaign, you need to do some research on different crowdfunding platforms and what they offer. There are considerable differences between Indiegogo and Kickstarter for example. Read our Crowdfunding Showdown: Kickstarter vs Indiegogo article to find out more about these two platforms. This will help you decide which is…
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Tips for Successful Crowdfunding Fulfillment
Now that your crowdfunding campaigns is successful, after your product is manufactured, it will be time to package and ship out your rewards. You will need to take time to plan this stage carefully, or you may end up draining your funds and aggravating your backers. Unless you expect to have fewer than a hundred…
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How A Subscription Boom is Driven by Direct Response Marketing
Once you’ve laid down the foundation for your subscription box business its time to start thinking about marketing. Big subscription box companies spend millions a year on advertising to reach their business goals. Although this may work for them, this type of approach isn’t necessary to get your brand in front of the right audience.…
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Crowdfunding Showdown; Indiegogo VS Kickstarter
In the race for most popular crowdfunding platform, Indiegogo and Kickstarter are both strong competitors for the trophy. But which one is right for you? Kickstarter used to stand out more with more brand awareness and thus credibility. They’re on a more equal playing field now since Indiegogo’s brand recognition has improved. With more than…
Continue Reading
- The Real Cost of In-House Fulfillment vs. Outsourcing to a 3PL: Which Saves Your Business More?
- Reducing Returns with Better Fulfillment Accuracy
- Top 10 Questions to Ask Your Fulfillment Provider
- Subscription Box Fulfillment: How to Delight Repeat Customers
- Faster Fulfillment with Automation: AI Tools Changing 3PL Logistics
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