Once you’ve laid down the foundation for your subscription box business its time to start thinking about marketing. Big subscription box companies spend millions a year on advertising to reach their business goals. Although this may work for them, this type of approach isn’t necessary to get your brand in front of the right audience.
When making the most out of your marketing resources, it’s important to opt for quality over quantity. This means resisting the urge to buy up as much paid traffic as you can, and investing time into crafting personal, relevant messages that make the buying process as easy as possible for your potential customers.
This type of strategy is called Direct Response Marketing. In this article, we’ll go over the basics of direct response marketing, and the best practices for advertising your subscription box service.
Basics of Direct Response Marketing
Put simply, direct response marketing is a strategy that streamlines the buying process for your potential customers. Instead of introducing audiences to your brand through indirect mass marketing, direct response marketing gives potential customers the detailed information they’ll need to move on to the next step of the buying process. The ‘response’ is the measurable action you prompt consumers to make, whether it be signing up for a discount or making a purchase.
A basic example of direct response marketing is a targeted email campaign— one that gives readers detailed information about a specific product and then offers the option to purchase that product on a corresponding landing page. Although direct marketing strategies can be used to close sales in this way, it’s also appropriate for any stage of the buyer’s process.
Direct Response Marketing not only advertises your business but also persuades your audience to take an action that pushes them to the next step of the buying process. It gives you the opportunity to intimately nurture the relationship between your product and your next buyer. Direct response marketing helps you make the most out of your campaign, giving you more conversions for your time and resources.
Direct response marketing can be carried out in a number of ways. The versatility of this strategy allows you to develop campaigns that are custom to your brand and audience. Though the choice of message and marketing channels may differ, there are a few best practices that can help ensure the success of your direct response marketing campaign.
Copy is Key
Copy is an important aspect of any marketing strategy, but that rings especially true for direct response campaigns. Using efficient and effective copy to convey the highlights of your subscription box is the best way to convert prospects into customers.
Choose the right channels
Because the point of direct response marketing is to make purchasing easier for your customers, it’s important to choose the appropriate channels. When developing a campaign for your subscription box, take time to understand your potential customers. Whether you choose to advertise through email, banners, or social media, ensure your choice fits your audience.
Be prepared to close
Once you’ve successfully funneled customers through your campaign, closing sales is the next step. Efficient and professional fulfillment of your monthly orders is the best way to ensure the longevity of your business. Having systems already in place for processing and fulfilling your orders is the best way to ensure you’re able to meet and exceed the expectations of your customers.
Basics of Direct Response Fulfillment
With everything we’ve discussed, your marketing efforts mean nothing if you aren’t prepared to close sales. Having the right systems in place to fulfill your orders is vital. Direct Response Fulfillment is such a system, designed to support direct response marketing.
Direct response fulfillment allows you to customize the fulfillment of your orders for those who offer the appropriate response to your ads. Once customers provide qualifying responses, their order is processed and fulfilled. This simple system streamlines the operations of your subscription box service and makes it easier for you to focus on the more cardinal aspects of your business.
Marketing is an essential part of running a successful subscription box service. The success of your direct response campaign is measured by the actions taken by your potential customers. Marketing your business doesn’t have to mean breaking the bank. Coupling your direct response campaign with direct response fulfillment streamlines the sales process for both you and your customers. This type of system is the best option for efficient subscription box fulfillment.